The adjacent deck, outfitted with Galanter & Jones heated outdoor furniture, is home to office social hours and outdoor meetings with views of the LA skyline. Lined by a kitchen, it's used for meals too. The All Hands area is host to weekly meetings and brings together staff, including those calling in from afar. A high level of transparency within the space and between teams supports open communication and productive collaboration, ultimately creating a culture of empowered partnership. To satisfy goop's eager audience, new multi-platform content is captured in photo and video studios and a podcast recording studio. Numerous spaces around the office are designed to cultivate expansive thinking and creative development. The color palette - soft, warm, and inviting - is equally pleasing to the senses. Sweeping curves emerge again in larger architectural moments and are echoed in small furniture details - gestures that guide people through the office and create an intrinsic flow.
Adjacent, a wide, rounded metal screen fabricated by Bayly Art wraps around the room. Sleek and sculptural, it mimics the scooped forms in the company's name. Label.Ī custom reception desk by North Hollywood-based Artcrafters welcomes visitors to the space. The new office includes a product room and lab for wellness innovation, a test kitchen to experiment with recipes and film the YouTube series hosted by Paltrow and other goop editors, and a fashion and design workroom for exploring styles and designing new collections for G. The design focuses on embodying the brand through space, creating an environment to propel the company to its next phase, and cultivating a place that promotes expansive thinking and creative development. Rapt Studio recently designed goop's new, light-filled headquarters in Santa Monica.
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